Every project shown here represents end-to-end ownership—from strategy and planning through copywriting, design, production, deployment, and reporting.
The Challenge
Marketing knew why prospects converted. Sales didn't.
Campaign attribution, audience insights, messaging context, and behavioral signals were often lost before SDRs made first contact. This created inconsistent outreach and reduced conversion opportunities.
Solution
I designed an automated qualification and enrichment system that preserved customer context throughout the funnel.
Leads were analyzed, enriched, scored, routed into Airtable, and delivered to sales with actionable insights and personalized follow-up recommendations.