Every project shown here represents end-to-end ownership, from strategy and planning through copywriting, design, production, deployment, and reporting.
The Challenge
Marketing decisions are rarely made in one place.
Audience insights live in one platform, media plans in another, performance assumptions in a spreadsheet, and the reasoning behind the strategy often lives entirely inside someone’s head. That makes it difficult to compare scenarios, explain recommendations, or turn creative instinct into a plan that other people can confidently act on.
For marketers who think visually and strategically, traditional forecasting tools can feel more like doing taxes in a cockpit.
Solution
I BUILT AerPocket — A MARKETING DECISION PLATFORM DESIGNED TO HELP CREATIVE THINKERS PLAN, FORECAST, AND DEFEND THEIR IDEAS.
AerPocket brings audience strategy, channel allocation, performance assumptions, and scenario forecasting into one connected workspace.
Users can model different budget allocations, explore potential outcomes, document the thinking behind each decision, and save complete scenarios for future comparison. Instead of replacing creative judgment, AerPocket gives it structure, turning instinct into something visible, testable, and easier to communicate.